Music Promotion In Nigeria, The Harsh Reality in 2023
This might come as a shocker but I hate seeing people waste money so I want to make you understand why blogs are unreliable for music promotion in Nigeria.
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80% of the time I record an upcoming Musician, this question always pops up. ” Do you have connection to any top blog where I can promote this track to make everyone listen to my banger “. And my answer always almost remains the same.. ” Currently.. You don’t need blogs to promote your music, else you’ll end up wasting money believing you’re investing in your career “
Great perspective Sonar, but we have to agree that monetizing on blogs may not actually be the main reason artistes use the medium. At best, they gain a lot of impressions. The next time you see that name you halt in your tracks! You’ve seen it somewhere before and you begin to pay attention.
Very soon, you’re actually checking them out! I’ve had that experience with Oxlade lately and dude is not bad at all. And I just came across Khaye when I was browsing your site.
So you have a unique perspective, but I have an equally unique experience when I’m looking for new music online. Keep up the great work!
I get where you’re coming from, on the internet and brand growth “footprint” side of things. But from an “expectancy” point of view. Artistes almost never get what they pay for when dealing with blogs these days.